{"id":3321,"date":"2026-04-27T13:16:40","date_gmt":"2026-04-27T13:16:40","guid":{"rendered":"https:\/\/minchev.consulting\/?post_type=project&#038;p=3321"},"modified":"2026-06-10T12:59:10","modified_gmt":"2026-06-10T12:59:10","slug":"google-ad-grants-campaign-management-for-bic-innobridge","status":"publish","type":"project","link":"https:\/\/minchev.consulting\/bg\/project\/google-ad-grants-campaign-management-for-bic-innobridge\/","title":{"rendered":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 Google Ad Grants \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0411\u0438\u0437\u043d\u0435\u0441 \u0438\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u0435\u043d \u0446\u0435\u043d\u0442\u044a\u0440 \u0418\u043d\u043e\u0431\u0440\u0438\u0434\u0436"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e, .wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e[data-kb-block=\"kb-adv-heading3321_23167a-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e[data-kb-block=\"kb-adv-heading3321_23167a-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_23167a-8e[data-kb-block=\"kb-adv-heading3321_23167a-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_23167a-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_23167a-8e\">Introduction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Grants campaign management for BIC Innobridge was developed as a <strong>mission-driven search advertising framework<\/strong> supporting the organization\u2019s visibility, project communication, training-related outreach, and innovation-focused activities. The campaigns were designed to help the organization reach relevant audiences through search-based digital communication, while making better use of the opportunities provided through the Google for Nonprofits ecosystem.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7, .wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7[data-kb-block=\"kb-adv-heading3321_8e0428-a7\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7[data-kb-block=\"kb-adv-heading3321_8e0428-a7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_8e0428-a7[data-kb-block=\"kb-adv-heading3321_8e0428-a7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_8e0428-a7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_8e0428-a7\">Project challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The main challenge was to create a <strong>structured and sustainable advertising approach<\/strong> for a non-profit business innovation centre whose communication priorities span multiple areas: project dissemination, innovation support, training opportunities, stakeholder engagement, and public visibility. Unlike commercial advertising, the campaign strategy had to be aligned with mission-driven communication, relevant search intent, website content, and the constraints of the Google Ad Grants environment.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56, .wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56[data-kb-block=\"kb-adv-heading3321_07ff6b-56\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56[data-kb-block=\"kb-adv-heading3321_07ff6b-56\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_07ff6b-56[data-kb-block=\"kb-adv-heading3321_07ff6b-56\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_07ff6b-56 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_07ff6b-56\">Solution \/ approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The solution was implemented through <strong>Google Ad Grants campaign planning, keyword targeting, and ongoing optimization<\/strong> tailored to the communication needs of BIC Innobridge. The work included structuring campaigns around relevant themes, aligning ad groups with website content and project pages, refining keyword relevance, improving campaign organization, and supporting visibility for initiatives connected to innovation, entrepreneurship, skills development, and European cooperation. The approach focused on maintaining practical account structure, search relevance, and continuity rather than short-term promotional bursts.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68, .wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68[data-kb-block=\"kb-adv-heading3321_2603b5-68\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68[data-kb-block=\"kb-adv-heading3321_2603b5-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_2603b5-68[data-kb-block=\"kb-adv-heading3321_2603b5-68\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_2603b5-68 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_2603b5-68\">Results \/ outcomes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a <strong>more structured nonprofit search advertising environment<\/strong> that supports BIC Innobridge\u2019s long-term digital visibility. The campaign setup created a stronger foundation for promoting project activities, training-related content, organizational initiatives, and stakeholder-facing communication. Overall, the project contributed to a <strong>more sustainable digital outreach model<\/strong> aligned with the organization\u2019s role in innovation support, business development, education, and European project cooperation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a, .wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a[data-kb-block=\"kb-adv-heading3321_b407ce-5a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a[data-kb-block=\"kb-adv-heading3321_b407ce-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_b407ce-5a[data-kb-block=\"kb-adv-heading3321_b407ce-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_b407ce-5a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_b407ce-5a\">Functional highlights<\/h3>\n\n\n<style>.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id3321_6fc4d4-8f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3321_6fc4d4-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3321_6fc4d4-8f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3321_b02513-87 > .kt-inside-inner-col,.kadence-column3321_b02513-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_b02513-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_b02513-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_b02513-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_b02513-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_b02513-87{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_b02513-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_b02513-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_b02513-87\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_88251d-23 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_88251d-23 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_88251d-23 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_88251d-23 .kt-info-svg-icon-flip, .kt-info-box3321_88251d-23 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_88251d-23 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_88251d-23 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_88251d-23 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_88251d-23 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_88251d-23 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_88251d-23\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-3213 kt-info-svg-icon\"><svg viewBox=\"0 0 297.333 297.333\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g ><path d=\"M223.001,35.523l-102.99,45.06H10.333C4.833,80.584,0,84.968,0,90.468v79c0,5.5,4.833,10.116,10.333,10.116H16v72.884   c0,5.523,4.81,10.116,10.333,10.116h30c5.522,0,9.667-4.594,9.667-10.116v-72.884h54.011l102.99,44.943   c5.041,2.199,8.999-0.56,8.999-6.06v-177C232,35.968,228.042,33.324,223.001,35.523z M33,105.584h16v50H33V105.584z\"\/><path d=\"m289.333,121.584h-17c-4.418,0-8,3.582-8,8 0,4.418 3.582,8 8,8h17c4.418,0 8-3.582 8-8 0-4.418-3.582-8-8-8z\"\/><path d=\"m260.902,108.976c2.048,0 4.095-0.781 5.657-2.343l12.021-12.021c3.124-3.125 3.124-8.189 0-11.314-3.125-3.123-8.189-3.123-11.314,0l-12.021,12.021c-3.124,3.125-3.124,8.189 0,11.314 1.563,1.562 3.609,2.343 5.657,2.343z\"\/><path d=\"m266.56,153.302c-3.125-3.123-8.19-3.123-11.314,0-3.124,3.125-3.124,8.189 0,11.314l12.021,12.021c1.563,1.561 3.609,2.343 5.657,2.343 2.048,0 4.095-0.781 5.657-2.343 3.124-3.125 3.124-8.189 0-11.314l-12.021-12.021z\"\/><\/g><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Grant Campaigns<\/h4><p class=\"kt-blocks-info-box-text\">Search campaigns under Google Ad Grants<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_cee76e-13 > .kt-inside-inner-col,.kadence-column3321_cee76e-13 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_cee76e-13 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_cee76e-13 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_cee76e-13 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_cee76e-13 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_cee76e-13{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_cee76e-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_cee76e-13 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_cee76e-13\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_a995bc-1e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_a995bc-1e .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_a995bc-1e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_a995bc-1e .kt-info-svg-icon-flip, .kt-info-box3321_a995bc-1e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_a995bc-1e .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_a995bc-1e .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_a995bc-1e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_a995bc-1e .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_a995bc-1e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_a995bc-1e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_hand-holding-heart kt-info-svg-icon\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M275.3 250.5c7 7.4 18.4 7.4 25.5 0l108.9-114.2c31.6-33.2 29.8-88.2-5.6-118.8-30.8-26.7-76.7-21.9-104.9 7.7L288 36.9l-11.1-11.6C248.7-4.4 202.8-9.2 172 17.5c-35.3 30.6-37.2 85.6-5.6 118.8l108.9 114.2zm290 77.6c-11.8-10.7-30.2-10-42.6 0L430.3 402c-11.3 9.1-25.4 14-40 14H272c-8.8 0-16-7.2-16-16s7.2-16 16-16h78.3c15.9 0 30.7-10.9 33.3-26.6 3.3-20-12.1-37.4-31.6-37.4H192c-27 0-53.1 9.3-74.1 26.3L71.4 384H16c-8.8 0-16 7.2-16 16v96c0 8.8 7.2 16 16 16h356.8c14.5 0 28.6-4.9 40-14L564 377c15.2-12.1 16.4-35.3 1.3-48.9z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Mission-Driven Outreach<\/h4><p class=\"kt-blocks-info-box-text\">Advertising aligned with nonprofit communication goals<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col,.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_1bcb7b-29{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_1bcb7b-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_1bcb7b-29\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_c3c3b3-47 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_c3c3b3-47 .kt-info-svg-icon-flip, .kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_c3c3b3-47 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_c3c3b3-47 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_c3c3b3-47\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_briefcase kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M320 288h192v144c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V288h192v20c0 6.627 5.373 12 12 12h104c6.627 0 12-5.373 12-12v-20zm192-112v80H0v-80c0-26.51 21.49-48 48-48h80V80c0-26.51 21.49-48 48-48h160c26.51 0 48 21.49 48 48v48h80c26.51 0 48 21.49 48 48zM320 96H192v32h128V96z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Project Visibility<\/h4><p class=\"kt-blocks-info-box-text\">Promotion of initiatives and project-related content<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_e30feb-1a > .kt-inside-inner-col,.kadence-column3321_e30feb-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_e30feb-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_e30feb-1a > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_e30feb-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_e30feb-1a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_e30feb-1a{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_e30feb-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_e30feb-1a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_e30feb-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_cc8e74-50 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_cc8e74-50 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_cc8e74-50 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_cc8e74-50 .kt-info-svg-icon-flip, .kt-info-box3321_cc8e74-50 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_cc8e74-50 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_cc8e74-50 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_cc8e74-50 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_cc8e74-50 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_cc8e74-50 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_cc8e74-50\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_graduation-cap kt-info-svg-icon\"><svg viewBox=\"0 0 640 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M622.34 153.2L343.4 67.5c-15.2-4.67-31.6-4.67-46.79 0L17.66 153.2c-23.54 7.23-23.54 38.36 0 45.59l48.63 14.94c-10.67 13.19-17.23 29.28-17.88 46.9C38.78 266.15 32 276.11 32 288c0 10.78 5.68 19.85 13.86 25.65L20.33 428.53C18.11 438.52 25.71 448 35.94 448h56.11c10.24 0 17.84-9.48 15.62-19.47L82.14 313.65C90.32 307.85 96 298.78 96 288c0-11.57-6.47-21.25-15.66-26.87.76-15.02 8.44-28.3 20.69-36.72L296.6 284.5c9.06 2.78 26.44 6.25 46.79 0l278.95-85.7c23.55-7.24 23.55-38.36 0-45.6zM352.79 315.09c-28.53 8.76-52.84 3.92-65.59 0l-145.02-44.55L128 384c0 35.35 85.96 64 192 64s192-28.65 192-64l-14.18-113.47-145.03 44.56z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Training Promotion<\/h4><p class=\"kt-blocks-info-box-text\">Visibility for learning and skills-related opportunities<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_b942d9-6e > .kt-inside-inner-col,.kadence-column3321_b942d9-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_b942d9-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_b942d9-6e > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_b942d9-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_b942d9-6e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_b942d9-6e{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_b942d9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_b942d9-6e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_b942d9-6e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_df4c59-c9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_df4c59-c9 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_df4c59-c9 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_df4c59-c9 .kt-info-svg-icon-flip, .kt-info-box3321_df4c59-c9 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_df4c59-c9 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_df4c59-c9 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_df4c59-c9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_df4c59-c9 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_df4c59-c9 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_df4c59-c9\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fa_searchengin kt-info-svg-icon\"><svg viewBox=\"0 0 460 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M220.6 130.3l-67.2 28.2V43.2L98.7 233.5l54.7-24.2v130.3l67.2-209.3zm-83.2-96.7l-1.3 4.7-15.2 52.9C80.6 106.7 52 145.8 52 191.5c0 52.3 34.3 95.9 83.4 105.5v53.6C57.5 340.1 0 272.4 0 191.6c0-80.5 59.8-147.2 137.4-158zm311.4 447.2c-11.2 11.2-23.1 12.3-28.6 10.5-5.4-1.8-27.1-19.9-60.4-44.4-33.3-24.6-33.6-35.7-43-56.7-9.4-20.9-30.4-42.6-57.5-52.4l-9.7-14.7c-24.7 16.9-53 26.9-81.3 28.7l2.1-6.6 15.9-49.5c46.5-11.9 80.9-54 80.9-104.2 0-54.5-38.4-102.1-96-107.1V32.3C254.4 37.4 320 106.8 320 191.6c0 33.6-11.2 64.7-29 90.4l14.6 9.6c9.8 27.1 31.5 48 52.4 57.4s32.2 9.7 56.8 43c24.6 33.2 42.7 54.9 44.5 60.3s.7 17.3-10.5 28.5zm-9.9-17.9c0-4.4-3.6-8-8-8s-8 3.6-8 8 3.6 8 8 8 8-3.6 8-8z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Keyword Targeting<\/h4><p class=\"kt-blocks-info-box-text\">Campaigns structured around relevant search intent<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col,.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_d4b3f9-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_d4b3f9-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_d4b3f9-6b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_95a01b-6c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_95a01b-6c .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_95a01b-6c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_95a01b-6c .kt-info-svg-icon-flip, .kt-info-box3321_95a01b-6c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_95a01b-6c .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_95a01b-6c .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_95a01b-6c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_95a01b-6c .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_95a01b-6c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_95a01b-6c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_external-link-alt kt-info-svg-icon\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M576 24v127.984c0 21.461-25.96 31.98-40.971 16.971l-35.707-35.709-243.523 243.523c-9.373 9.373-24.568 9.373-33.941 0l-22.627-22.627c-9.373-9.373-9.373-24.569 0-33.941L442.756 76.676l-35.703-35.705C391.982 25.9 402.656 0 424.024 0H552c13.255 0 24 10.745 24 24zM407.029 270.794l-16 16A23.999 23.999 0 0 0 384 303.765V448H64V128h264a24.003 24.003 0 0 0 16.97-7.029l16-16C376.089 89.851 365.381 64 344 64H48C21.49 64 0 85.49 0 112v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V287.764c0-21.382-25.852-32.09-40.971-16.97z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Landing Page Alignment<\/h4><p class=\"kt-blocks-info-box-text\">Ads connected to relevant website and project pages<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_45c769-7d > .kt-inside-inner-col,.kadence-column3321_45c769-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_45c769-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_45c769-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_45c769-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_45c769-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_45c769-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_45c769-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_45c769-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_45c769-7d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_3a3b46-7a .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_3a3b46-7a .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_3a3b46-7a .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_3a3b46-7a .kt-info-svg-icon-flip, .kt-info-box3321_3a3b46-7a .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_3a3b46-7a .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_3a3b46-7a .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_3a3b46-7a .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_3a3b46-7a .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_3a3b46-7a .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_3a3b46-7a\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_layers kt-info-svg-icon\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v4h4v-4h-4zm5 2v3h-3v1h4v-4h-1zm2 2v3h-3v1h4v-4h-1z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Campaign Structure<\/h4><p class=\"kt-blocks-info-box-text\">Clear organization by themes and communication priorities<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_32c95f-7b > .kt-inside-inner-col,.kadence-column3321_32c95f-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_32c95f-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_32c95f-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_32c95f-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_32c95f-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_32c95f-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_32c95f-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_32c95f-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_32c95f-7b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_702fa2-a9 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_702fa2-a9 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_702fa2-a9 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_702fa2-a9 .kt-info-svg-icon-flip, .kt-info-box3321_702fa2-a9 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_702fa2-a9 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_702fa2-a9 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_702fa2-a9 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_702fa2-a9 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_702fa2-a9 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_702fa2-a9\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_sliders-h kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M496 384H160v-16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h80v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h336c8.8 0 16-7.2 16-16v-32c0-8.8-7.2-16-16-16zm0-160h-80v-16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h336v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h80c8.8 0 16-7.2 16-16v-32c0-8.8-7.2-16-16-16zm0-160H288V48c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16C7.2 64 0 71.2 0 80v32c0 8.8 7.2 16 16 16h208v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h208c8.8 0 16-7.2 16-16V80c0-8.8-7.2-16-16-16z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Ongoing Optimization<\/h4><p class=\"kt-blocks-info-box-text\">Continuous improvement of relevance and account structure<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_08f70c-a6 > .kt-inside-inner-col,.kadence-column3321_08f70c-a6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_08f70c-a6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_08f70c-a6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_08f70c-a6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_08f70c-a6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_08f70c-a6{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_08f70c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_08f70c-a6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_08f70c-a6\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_044d45-d6 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_044d45-d6 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_044d45-d6 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_044d45-d6 .kt-info-svg-icon-flip, .kt-info-box3321_044d45-d6 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_044d45-d6 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_044d45-d6 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_044d45-d6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_044d45-d6 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_044d45-d6 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_044d45-d6\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_lightbulb kt-info-svg-icon\"><svg viewBox=\"0 0 384 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M272 428v28c0 10.449-6.68 19.334-16 22.629V488c0 13.255-10.745 24-24 24h-80c-13.255 0-24-10.745-24-24v-9.371c-9.32-3.295-16-12.18-16-22.629v-28c0-6.627 5.373-12 12-12h136c6.627 0 12 5.373 12 12zm-143.107-44c-9.907 0-18.826-6.078-22.376-15.327C67.697 267.541 16 277.731 16 176 16 78.803 94.805 0 192 0s176 78.803 176 176c0 101.731-51.697 91.541-90.516 192.673-3.55 9.249-12.47 15.327-22.376 15.327H128.893zM112 176c0-44.112 35.888-80 80-80 8.837 0 16-7.164 16-16s-7.163-16-16-16c-61.757 0-112 50.243-112 112 0 8.836 7.164 16 16 16s16-7.164 16-16z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Innovation Outreach<\/h4><p class=\"kt-blocks-info-box-text\">Visibility for innovation and entrepreneurship-related activities<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3321_428c79-b1 > .kt-inside-inner-col,.kadence-column3321_428c79-b1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3321_428c79-b1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3321_428c79-b1 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3321_428c79-b1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3321_428c79-b1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3321_428c79-b1{position:relative;}@media all and (max-width: 1024px){.kadence-column3321_428c79-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3321_428c79-b1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3321_428c79-b1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3321_d7a8e2-b1 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3321_d7a8e2-b1 .kt-info-svg-icon-flip, .kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3321_d7a8e2-b1 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3321_d7a8e2-b1 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3321_d7a8e2-b1\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Sustainable Visibility<\/h4><p class=\"kt-blocks-info-box-text\">Long-term search presence for organizational communication<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20, .wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20[data-kb-block=\"kb-adv-heading3321_ce28d4-20\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20[data-kb-block=\"kb-adv-heading3321_ce28d4-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3321_ce28d4-20[data-kb-block=\"kb-adv-heading3321_ce28d4-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3321_ce28d4-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3321_ce28d4-20\">Client \/ organization<\/h3>\n\n\n<style>.kb-portfolio-loop3321_74c705-50 .kb-portfolio-grid-wrap{column-gap:30px;}.kb-portfolio-loop3321_74c705-50 .kb-portfolio-grid-wrap{row-gap:30px;}.kb-portfolio-loop3321_74c705-50 .kb-blocks-portfolio-grid-item{background-color:var(--global-palette9, #ffffff);border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-portfolio-loop3321_74c705-50 .kb-portfolio-overlay-color{background-color:rgba(23, 104, 234, 0);}.kb-portfolio-loop3321_74c705-50 .kb-portfolio-overlay-border{border-top:1px solid rgba(255,255,255,0.8);border-right:1px solid rgba(255,255,255,0.8);border-bottom:1px solid rgba(255,255,255,0.8);border-left:1px solid 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