{"id":3245,"date":"2026-04-18T06:14:02","date_gmt":"2026-04-18T06:14:02","guid":{"rendered":"https:\/\/minchev.consulting\/?post_type=project&#038;p=3245"},"modified":"2026-06-10T12:50:31","modified_gmt":"2026-06-10T12:50:31","slug":"google-ad-grants-campaign-management-for-the-ruse-chamber-of-commerce-and-industry","status":"publish","type":"project","link":"https:\/\/minchev.consulting\/bg\/project\/google-ad-grants-campaign-management-for-the-ruse-chamber-of-commerce-and-industry\/","title":{"rendered":"\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 Google Ad Grants \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0437\u0430 \u0420\u0443\u0441\u0435\u043d\u0441\u043a\u0430\u0442\u0430 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u043e-\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0430\u043b\u043d\u0430 \u043a\u0430\u043c\u0430\u0440\u0430"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d, .wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d[data-kb-block=\"kb-adv-heading3245_3a1e54-0d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d[data-kb-block=\"kb-adv-heading3245_3a1e54-0d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_3a1e54-0d[data-kb-block=\"kb-adv-heading3245_3a1e54-0d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_3a1e54-0d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_3a1e54-0d\">Introduction<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ad Grants campaign management for the Ruse Chamber of Commerce and Industry was developed as a <strong>search-based digital outreach framework<\/strong> supporting the visibility of EU-funded initiatives, nonprofit activities, educational opportunities, and organizational communication. The campaign work has been particularly relevant for the promotion of <strong>Erasmus+ projects and related initiatives<\/strong>, which are strongly represented in the chamber\u2019s public project portfolio, alongside other European and cross-border activities.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74, .wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74[data-kb-block=\"kb-adv-heading3245_a01d36-74\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74[data-kb-block=\"kb-adv-heading3245_a01d36-74\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_a01d36-74[data-kb-block=\"kb-adv-heading3245_a01d36-74\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_a01d36-74 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_a01d36-74\">Project challenge<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The main challenge was to build a <strong>practical and policy-compliant advertising approach<\/strong> within the Google Ad Grants framework for an organization whose communication priorities are not purely commercial, but project- and mission-driven. The campaigns had to support visibility for initiatives, resources, events, and project communication across different target groups, while remaining aligned with the structure of the website, the nature of nonprofit search advertising, and the communication goals of EU-funded activities. The public project content on the site shows a strong emphasis on Erasmus+ initiatives, while also reflecting broader European cooperation themes.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d, .wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d[data-kb-block=\"kb-adv-heading3245_26adc0-8d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d[data-kb-block=\"kb-adv-heading3245_26adc0-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_26adc0-8d[data-kb-block=\"kb-adv-heading3245_26adc0-8d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_26adc0-8d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_26adc0-8d\">Solution \/ approach<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The solution was implemented through <strong>Google Ad Grants campaign planning, keyword targeting, and ongoing optimization<\/strong> adapted to the chamber\u2019s nonprofit communication model. The work included aligning search campaigns with project-specific landing pages, improving campaign structure around thematic topics, supporting visibility for educational and project-related content, and refining the relationship between ad messaging, search intent, and on-site content. Particular attention was given to campaign relevance, structured account management, and the promotion of EU-funded initiatives through a sustainable search strategy rather than short-term advertising bursts.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b, .wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b[data-kb-block=\"kb-adv-heading3245_4911d1-8b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b[data-kb-block=\"kb-adv-heading3245_4911d1-8b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_4911d1-8b[data-kb-block=\"kb-adv-heading3245_4911d1-8b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_4911d1-8b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_4911d1-8b\">Results \/ outcomes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a <strong>more structured nonprofit search advertising environment<\/strong> supporting the visibility of project initiatives, educational opportunities, and public-facing organizational content. The implementation created a stronger basis for ongoing campaign management, more consistent thematic targeting, and better alignment between search demand and project communication. Overall, the project contributed to a <strong>more sustainable digital visibility model<\/strong> for the chamber\u2019s EU-funded and mission-driven activities.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58, .wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58[data-kb-block=\"kb-adv-heading3245_53f79f-58\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58[data-kb-block=\"kb-adv-heading3245_53f79f-58\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_53f79f-58[data-kb-block=\"kb-adv-heading3245_53f79f-58\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_53f79f-58 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_53f79f-58\">Functional highlights<\/h3>\n\n\n<style>.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}.kb-row-layout-id3245_70a3da-df > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap{grid-template-columns:repeat(4, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id3245_70a3da-df > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id3245_70a3da-df alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-4-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column3245_f28e8c-06 > .kt-inside-inner-col,.kadence-column3245_f28e8c-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_f28e8c-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_f28e8c-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_f28e8c-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_f28e8c-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_f28e8c-06{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_f28e8c-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_f28e8c-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_f28e8c-06\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_1a680b-ad .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_1a680b-ad .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_1a680b-ad .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_1a680b-ad .kt-info-svg-icon-flip, .kt-info-box3245_1a680b-ad .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_1a680b-ad .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_1a680b-ad .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_1a680b-ad .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_1a680b-ad .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_1a680b-ad .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_1a680b-ad\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-kb-custom-3213 kt-info-svg-icon\"><svg viewBox=\"0 0 297.333 297.333\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><g ><path d=\"M223.001,35.523l-102.99,45.06H10.333C4.833,80.584,0,84.968,0,90.468v79c0,5.5,4.833,10.116,10.333,10.116H16v72.884   c0,5.523,4.81,10.116,10.333,10.116h30c5.522,0,9.667-4.594,9.667-10.116v-72.884h54.011l102.99,44.943   c5.041,2.199,8.999-0.56,8.999-6.06v-177C232,35.968,228.042,33.324,223.001,35.523z M33,105.584h16v50H33V105.584z\"\/><path d=\"m289.333,121.584h-17c-4.418,0-8,3.582-8,8 0,4.418 3.582,8 8,8h17c4.418,0 8-3.582 8-8 0-4.418-3.582-8-8-8z\"\/><path d=\"m260.902,108.976c2.048,0 4.095-0.781 5.657-2.343l12.021-12.021c3.124-3.125 3.124-8.189 0-11.314-3.125-3.123-8.189-3.123-11.314,0l-12.021,12.021c-3.124,3.125-3.124,8.189 0,11.314 1.563,1.562 3.609,2.343 5.657,2.343z\"\/><path d=\"m266.56,153.302c-3.125-3.123-8.19-3.123-11.314,0-3.124,3.125-3.124,8.189 0,11.314l12.021,12.021c1.563,1.561 3.609,2.343 5.657,2.343 2.048,0 4.095-0.781 5.657-2.343 3.124-3.125 3.124-8.189 0-11.314l-12.021-12.021z\"\/><\/g><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Grant Campaigns<\/h4><p class=\"kt-blocks-info-box-text\">Search campaigns under the Google Ad Grants framework<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_76a942-87 > .kt-inside-inner-col,.kadence-column3245_76a942-87 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_76a942-87 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_76a942-87 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_76a942-87 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_76a942-87 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_76a942-87{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_76a942-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_76a942-87 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_76a942-87\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_732e03-91 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_732e03-91 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_732e03-91 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_732e03-91 .kt-info-svg-icon-flip, .kt-info-box3245_732e03-91 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_732e03-91 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_732e03-91 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_732e03-91 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_732e03-91 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_732e03-91 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_732e03-91\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_briefcase kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M320 288h192v144c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V288h192v20c0 6.627 5.373 12 12 12h104c6.627 0 12-5.373 12-12v-20zm192-112v80H0v-80c0-26.51 21.49-48 48-48h80V80c0-26.51 21.49-48 48-48h160c26.51 0 48 21.49 48 48v48h80c26.51 0 48 21.49 48 48zM320 96H192v32h128V96z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">EU Project Visibility<\/h4><p class=\"kt-blocks-info-box-text\">Promotion of EU-funded initiatives and project pages<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_abda1a-38 > .kt-inside-inner-col,.kadence-column3245_abda1a-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_abda1a-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_abda1a-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_abda1a-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_abda1a-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_abda1a-38{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_abda1a-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_abda1a-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_abda1a-38\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_5f8445-31 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_5f8445-31 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_5f8445-31 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_5f8445-31 .kt-info-svg-icon-flip, .kt-info-box3245_5f8445-31 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_5f8445-31 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_5f8445-31 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_5f8445-31 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_5f8445-31 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_5f8445-31 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_5f8445-31\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_graduation-cap kt-info-svg-icon\"><svg viewBox=\"0 0 640 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M622.34 153.2L343.4 67.5c-15.2-4.67-31.6-4.67-46.79 0L17.66 153.2c-23.54 7.23-23.54 38.36 0 45.59l48.63 14.94c-10.67 13.19-17.23 29.28-17.88 46.9C38.78 266.15 32 276.11 32 288c0 10.78 5.68 19.85 13.86 25.65L20.33 428.53C18.11 438.52 25.71 448 35.94 448h56.11c10.24 0 17.84-9.48 15.62-19.47L82.14 313.65C90.32 307.85 96 298.78 96 288c0-11.57-6.47-21.25-15.66-26.87.76-15.02 8.44-28.3 20.69-36.72L296.6 284.5c9.06 2.78 26.44 6.25 46.79 0l278.95-85.7c23.55-7.24 23.55-38.36 0-45.6zM352.79 315.09c-28.53 8.76-52.84 3.92-65.59 0l-145.02-44.55L128 384c0 35.35 85.96 64 192 64s192-28.65 192-64l-14.18-113.47-145.03 44.56z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Erasmus+ Promotion<\/h4><p class=\"kt-blocks-info-box-text\">Focused visibility for Erasmus+ activities and opportunities<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col,.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_1b00ea-f4{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_1b00ea-f4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_1b00ea-f4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_735470-4e .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_735470-4e .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_735470-4e .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_735470-4e .kt-info-svg-icon-flip, .kt-info-box3245_735470-4e .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_735470-4e .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_735470-4e .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_735470-4e .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_735470-4e .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_735470-4e .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_735470-4e\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_search kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Keyword Targeting<\/h4><p class=\"kt-blocks-info-box-text\">Structured alignment between search intent and campaign themes<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_b95651-cd > .kt-inside-inner-col,.kadence-column3245_b95651-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_b95651-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_b95651-cd > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_b95651-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_b95651-cd > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_b95651-cd{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_b95651-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_b95651-cd > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_b95651-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_0e5cd9-71 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_0e5cd9-71 .kt-info-svg-icon-flip, .kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_0e5cd9-71 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_0e5cd9-71 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_0e5cd9-71\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_external-link-alt kt-info-svg-icon\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M576 24v127.984c0 21.461-25.96 31.98-40.971 16.971l-35.707-35.709-243.523 243.523c-9.373 9.373-24.568 9.373-33.941 0l-22.627-22.627c-9.373-9.373-9.373-24.569 0-33.941L442.756 76.676l-35.703-35.705C391.982 25.9 402.656 0 424.024 0H552c13.255 0 24 10.745 24 24zM407.029 270.794l-16 16A23.999 23.999 0 0 0 384 303.765V448H64V128h264a24.003 24.003 0 0 0 16.97-7.029l16-16C376.089 89.851 365.381 64 344 64H48C21.49 64 0 85.49 0 112v352c0 26.51 21.49 48 48 48h352c26.51 0 48-21.49 48-48V287.764c0-21.382-25.852-32.09-40.971-16.97z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Landing Page Alignment<\/h4><p class=\"kt-blocks-info-box-text\">Campaign traffic directed to relevant project and content pages<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col,.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_0fa0ec-97{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_0fa0ec-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_0fa0ec-97\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_14135f-f0 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_14135f-f0 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_14135f-f0 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_14135f-f0 .kt-info-svg-icon-flip, .kt-info-box3245_14135f-f0 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_14135f-f0 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_14135f-f0 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_14135f-f0 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_14135f-f0 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_14135f-f0 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_14135f-f0\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_hand-holding-heart kt-info-svg-icon\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M275.3 250.5c7 7.4 18.4 7.4 25.5 0l108.9-114.2c31.6-33.2 29.8-88.2-5.6-118.8-30.8-26.7-76.7-21.9-104.9 7.7L288 36.9l-11.1-11.6C248.7-4.4 202.8-9.2 172 17.5c-35.3 30.6-37.2 85.6-5.6 118.8l108.9 114.2zm290 77.6c-11.8-10.7-30.2-10-42.6 0L430.3 402c-11.3 9.1-25.4 14-40 14H272c-8.8 0-16-7.2-16-16s7.2-16 16-16h78.3c15.9 0 30.7-10.9 33.3-26.6 3.3-20-12.1-37.4-31.6-37.4H192c-27 0-53.1 9.3-74.1 26.3L71.4 384H16c-8.8 0-16 7.2-16 16v96c0 8.8 7.2 16 16 16h356.8c14.5 0 28.6-4.9 40-14L564 377c15.2-12.1 16.4-35.3 1.3-48.9z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Nonprofit Search Strategy<\/h4><p class=\"kt-blocks-info-box-text\">Advertising approach adapted to mission-driven communication<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col,.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_2e2e3f-c3{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_2e2e3f-c3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_2e2e3f-c3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_a16f29-8c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_a16f29-8c .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_a16f29-8c .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_a16f29-8c .kt-info-svg-icon-flip, .kt-info-box3245_a16f29-8c .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_a16f29-8c .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_a16f29-8c .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_a16f29-8c .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_a16f29-8c .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_a16f29-8c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_a16f29-8c\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_sliders-h kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M496 384H160v-16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h80v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h336c8.8 0 16-7.2 16-16v-32c0-8.8-7.2-16-16-16zm0-160h-80v-16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16c-8.8 0-16 7.2-16 16v32c0 8.8 7.2 16 16 16h336v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h80c8.8 0 16-7.2 16-16v-32c0-8.8-7.2-16-16-16zm0-160H288V48c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v16H16C7.2 64 0 71.2 0 80v32c0 8.8 7.2 16 16 16h208v16c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16v-16h208c8.8 0 16-7.2 16-16V80c0-8.8-7.2-16-16-16z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Ongoing Optimization<\/h4><p class=\"kt-blocks-info-box-text\">Continuous refinement of account structure and relevance<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_8e321b-9b > .kt-inside-inner-col,.kadence-column3245_8e321b-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_8e321b-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_8e321b-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_8e321b-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_8e321b-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_8e321b-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_8e321b-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_8e321b-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_8e321b-9b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_1abfd5-d8 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_1abfd5-d8 .kt-info-svg-icon-flip, .kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_1abfd5-d8 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_1abfd5-d8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_1abfd5-d8\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_book-open kt-info-svg-icon\"><svg viewBox=\"0 0 576 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M542.22 32.05c-54.8 3.11-163.72 14.43-230.96 55.59-4.64 2.84-7.27 7.89-7.27 13.17v363.87c0 11.55 12.63 18.85 23.28 13.49 69.18-34.82 169.23-44.32 218.7-46.92 16.89-.89 30.02-14.43 30.02-30.66V62.75c.01-17.71-15.35-31.74-33.77-30.7zM264.73 87.64C197.5 46.48 88.58 35.17 33.78 32.05 15.36 31.01 0 45.04 0 62.75V400.6c0 16.24 13.13 29.78 30.02 30.66 49.49 2.6 149.59 12.11 218.77 46.95 10.62 5.35 23.21-1.94 23.21-13.46V100.63c0-5.29-2.62-10.14-7.27-12.99z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Educational Outreach<\/h4><p class=\"kt-blocks-info-box-text\">Visibility for learning resources, training, and project results<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_376e54-9e > .kt-inside-inner-col,.kadence-column3245_376e54-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_376e54-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_376e54-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_376e54-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_376e54-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_376e54-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_376e54-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_376e54-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_376e54-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_dd715a-c2 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_dd715a-c2 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_dd715a-c2 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_dd715a-c2 .kt-info-svg-icon-flip, .kt-info-box3245_dd715a-c2 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_dd715a-c2 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_dd715a-c2 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_dd715a-c2 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_dd715a-c2 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_dd715a-c2 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_dd715a-c2\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_layers kt-info-svg-icon\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v4h4v-4h-4zm5 2v3h-3v1h4v-4h-1zm2 2v3h-3v1h4v-4h-1z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Campaign Structure<\/h4><p class=\"kt-blocks-info-box-text\">Clear thematic organization across initiatives and goals<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column3245_db422f-4e > .kt-inside-inner-col,.kadence-column3245_db422f-4e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column3245_db422f-4e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column3245_db422f-4e > .kt-inside-inner-col{flex-direction:column;}.kadence-column3245_db422f-4e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column3245_db422f-4e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column3245_db422f-4e{position:relative;}@media all and (max-width: 1024px){.kadence-column3245_db422f-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column3245_db422f-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column3245_db422f-4e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box3245_f49223-a4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box3245_f49223-a4 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box3245_f49223-a4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box3245_f49223-a4 .kt-info-svg-icon-flip, .kt-info-box3245_f49223-a4 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box3245_f49223-a4 .kt-blocks-info-box-media{color:var(--global-palette1, #3182CE);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box3245_f49223-a4 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box3245_f49223-a4 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-media{color:var(--global-palette2, #2B6CB0);border-color:rgba(68,68,68,0);}.kt-info-box3245_f49223-a4 .kt-infobox-textcontent h4.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box3245_f49223-a4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box3245_f49223-a4\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_trendingUp kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><polyline points=\"23 6 13.5 15.5 8.5 10.5 1 18\"\/><polyline points=\"17 6 23 6 23 12\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h4 class=\"kt-blocks-info-box-title\">Digital Visibility Model<\/h4><p class=\"kt-blocks-info-box-text\">Sustainable search presence for long-term nonprofit communication<\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86, .wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86[data-kb-block=\"kb-adv-heading3245_a9aaed-86\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86[data-kb-block=\"kb-adv-heading3245_a9aaed-86\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading3245_a9aaed-86[data-kb-block=\"kb-adv-heading3245_a9aaed-86\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading3245_a9aaed-86 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading3245_a9aaed-86\">Client \/ organization<\/h3>\n\n\n<style>.kb-portfolio-loop3245_4994c5-c5 .kb-portfolio-grid-wrap{column-gap:30px;}.kb-portfolio-loop3245_4994c5-c5 .kb-portfolio-grid-wrap{row-gap:30px;}.kb-portfolio-loop3245_4994c5-c5 .kb-blocks-portfolio-grid-item{background-color:var(--global-palette9, #ffffff);border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-portfolio-loop3245_4994c5-c5 .kb-portfolio-overlay-color{background-color:rgba(23, 104, 234, 0);}.kb-portfolio-loop3245_4994c5-c5 .kb-portfolio-overlay-border{border-top:1px solid rgba(255,255,255,0.8);border-right:1px solid rgba(255,255,255,0.8);border-bottom:1px solid rgba(255,255,255,0.8);border-left:1px solid rgba(255,255,255,0.8);border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kb-portfolio-loop3245_4994c5-c5 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-color{background-color:rgba(14, 165, 164, 0.8);}.kb-portfolio-loop3245_4994c5-c5 .kb-blocks-portfolio-grid-item:hover .kb-portfolio-overlay-border{border-top:1px solid rgba(255, 255, 255, 0.8);border-right:1px solid rgba(255, 255, 255, 0.8);border-bottom:1px solid rgba(255, 255, 255, 0.8);border-left:1px solid rgba(255, 255, 255, 0.8);border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;}.kb-portfolio-loop3245_4994c5-c5 .kb-blocks-portfolio-grid-item 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srcset=\"https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/Ruse-Chamber-of-Commerce-and-Industry-RCCI-1024x683.png 1024w, https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/Ruse-Chamber-of-Commerce-and-Industry-RCCI-300x200.png 300w, https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/Ruse-Chamber-of-Commerce-and-Industry-RCCI-768x512.png 768w, https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/Ruse-Chamber-of-Commerce-and-Industry-RCCI-18x12.png 18w, https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/Ruse-Chamber-of-Commerce-and-Industry-RCCI.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><div class=\"kb-portfolio-grid-item-inner\"><a href=\"https:\/\/minchev.consulting\/bg\/organization\/ruse-chamber-of-commerce-and-industry\/\" aria-label=\"Ruse Chamber of Commerce and Industry\" class=\"portfolio-hover-item-link\"><\/a><div class=\"kb-portfolio-overlay-color\"><\/div><div 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\u043f\u043e\u043f\u0443\u043b\u044f\u0440\u0438\u0437\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u0430\u043d\u0438 \u043e\u0442 \u0415\u0421 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0438, \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442 \u043d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0442\u0435, \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u0438 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u0441\u044a\u0431\u0438\u0442\u0438\u044f \u0438 \u0446\u0435\u043b\u0435\u043d\u0430\u0441\u043e\u0447\u0435\u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u044f \u0441 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0441 \u043d\u0435\u0441\u0442\u043e\u043f\u0430\u043d\u0441\u043a\u0430 \u0446\u0435\u043b \u0447\u0440\u0435\u0437 \u0434\u0438\u0433\u0438\u0442\u0430\u043b\u043d\u0430 \u0440\u0430\u0431\u043e\u0442\u0430, \u0431\u0430\u0437\u0438\u0440\u0430\u043d\u0430 \u043d\u0430 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