{"id":2305,"date":"2026-03-28T19:09:52","date_gmt":"2026-03-28T19:09:52","guid":{"rendered":"https:\/\/minchev.consulting\/?post_type=certificate&#038;p=2305"},"modified":"2026-04-11T16:53:06","modified_gmt":"2026-04-11T16:53:06","slug":"generative-ai-for-marketing-professional-certificate-by-the-american-marketing-association","status":"publish","type":"certificate","link":"https:\/\/minchev.consulting\/bg\/certificate\/generative-ai-for-marketing-professional-certificate-by-the-american-marketing-association\/","title":{"rendered":"\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0435\u043d \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442 \u201e\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0437\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u201c \u043e\u0442 American Marketing Association"},"content":{"rendered":"<style>.wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1, .wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1[data-kb-block=\"kb-adv-heading2305_04e4ca-d1\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1[data-kb-block=\"kb-adv-heading2305_04e4ca-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2305_04e4ca-d1[data-kb-block=\"kb-adv-heading2305_04e4ca-d1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2305_04e4ca-d1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2305_04e4ca-d1\">Description<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Generative AI for Marketing Professional Certificate by the American Marketing Association strengthens <strong>capability to apply generative AI in marketing workflows<\/strong>, focusing on faster content production and more consistent campaign execution. It supports improving how teams generate ideas, draft and adapt copy, and scale content across channels while keeping messaging aligned to brand and audience intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The program builds practical competence in <strong>digital marketing<\/strong>, <strong>content marketing<\/strong>, and <strong>generative AI for marketing<\/strong>, enabling more efficient planning and optimization. It helps structure prompts and workflows to increase quality and reduce iteration time, while supporting responsible use and clearer measurement of outcomes. The result is higher marketing productivity, better content throughput, and stronger alignment between creative work and performance goals.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns2305_427bda-34{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2305_427bda-34 .kt-button{font-weight:normal;font-style:normal;}.kt-btns2305_427bda-34 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns2305_427bda-34 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2305_427bda-34\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2305_faea71-f3.kb-button{width:initial;}<\/style><div data-aos=\"fade-up\" data-aos-duration=\"600\" data-aos-once=\"true\" class=\"kb-blocks-button-aos kb-btn-width-type-auto\"><a class=\"kb-button kt-button button kb-btn2305_faea71-f3 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-false wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/www.linkedin.com\/learning\/certificates\/925af67f82df237798352f6e7e5092b8922b269fd89547bb9ab4e58c1122ce90?trk=share_certificate\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">Verify certificate<\/span><\/a><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df, .wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df[data-kb-block=\"kb-adv-heading2305_9683a7-df\"]{margin-top:var(--global-kb-spacing-sm, 1.5rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df[data-kb-block=\"kb-adv-heading2305_9683a7-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2305_9683a7-df[data-kb-block=\"kb-adv-heading2305_9683a7-df\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading2305_9683a7-df wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2305_9683a7-df\">Certifying organizations<\/h3>\n\n\n<style>.kb-portfolio-loop2305_56ba77-24 .kb-portfolio-grid-wrap{column-gap:30px;}.kb-portfolio-loop2305_56ba77-24 .kb-portfolio-grid-wrap{row-gap:30px;}.kb-portfolio-loop2305_56ba77-24 .kb-blocks-portfolio-grid-item{background-color:var(--global-palette9, #ffffff);border-top:1px solid;border-right:1px solid;border-bottom:1px solid;border-left:1px solid;border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-right-radius:20px;border-bottom-left-radius:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-portfolio-loop2305_56ba77-24 .kb-portfolio-overlay-color{background-color:rgba(23, 104, 234, 0);}.kb-portfolio-loop2305_56ba77-24 .kb-portfolio-overlay-border{border-top:1px solid rgba(255,255,255,0.8);border-right:1px solid rgba(255,255,255,0.8);border-bottom:1px solid rgba(255,255,255,0.8);border-left:1px solid 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https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/LinkedIn-Learning-18x12.png 18w, https:\/\/minchev.consulting\/wp-content\/uploads\/2026\/04\/LinkedIn-Learning.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><div class=\"kb-portfolio-grid-item-inner\"><a href=\"https:\/\/minchev.consulting\/bg\/organization\/linkedin-learning\/\" aria-label=\"LinkedIn Learning\" class=\"portfolio-hover-item-link\"><\/a><div class=\"kb-portfolio-overlay-color\"><\/div><div class=\"kb-portfolio-overlay-border\"><\/div><div class=\"kb-portfolio-content-item-inner\"><h4 class=\"entry-title kb-portfolio-loop-title\">LinkedIn Learning<\/h4><div class=\"kb-blocks-portfolio-taxonomies\">Certification Provider &#124; Learning Platform &#124; Training Provider<\/div><\/div><\/div><\/div><\/div><div class=\"kb-blocks-portfolio-grid-item\"><div class=\"kb-blocks-portfolio-grid-item-inner-wrap kb-feat-image-align-none\"><div class=\"kadence-portfolio-image\"><div 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(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><div class=\"kb-portfolio-grid-item-inner\"><a href=\"https:\/\/minchev.consulting\/bg\/organization\/american-marketing-association\/\" aria-label=\"American Marketing Association\" class=\"portfolio-hover-item-link\"><\/a><div class=\"kb-portfolio-overlay-color\"><\/div><div class=\"kb-portfolio-overlay-border\"><\/div><div class=\"kb-portfolio-content-item-inner\"><h4 class=\"entry-title kb-portfolio-loop-title\">American Marketing Association<\/h4><div class=\"kb-blocks-portfolio-taxonomies\">Certification Provider &#124; Non-profit Organization &#124; Training Provider<\/div><\/div><\/div><\/div><\/div><div class=\"clearfix\" style=\"clear:both\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p class=\"translation-block\">\u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0438\u044f\u0442 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0442 Generative AI for Marketing \u043e\u0442 American Marketing Association \u0443\u043a\u0440\u0435\u043f\u0432\u0430 <strong>\u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0442\u0430 \u0437\u0430 \u043f\u0440\u0438\u043b\u0430\u0433\u0430\u043d\u0435 \u043d\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u0435\u043d \u0438\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d \u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0438<\/strong>, \u0441 \u0444\u043e\u043a\u0443\u0441 \u0432\u044a\u0440\u0445\u0443 \u043f\u043e-\u0431\u044a\u0440\u0437\u043e \u0441\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435 \u0438 \u043f\u043e-\u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u043d\u043e \u0438\u0437\u043f\u044a\u043b\u043d\u0435\u043d\u0438\u0435 \u043d\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u043e\u0434\u043f\u043e\u043c\u0430\u0433\u0430 \u043f\u043e\u0434\u043e\u0431\u0440\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u043d\u0430\u0447\u0438\u043d\u0430, \u043f\u043e \u043a\u043e\u0439\u0442\u043e \u0435\u043a\u0438\u043f\u0438\u0442\u0435 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0430\u0442 \u0438\u0434\u0435\u0438, \u043f\u043e\u0434\u0433\u043e\u0442\u0432\u044f\u0442 \u0438 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u0430\u0442 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u0435 \u0438 \u043c\u0430\u0449\u0430\u0431\u0438\u0440\u0430\u0442 \u0441\u044a\u0434\u044a\u0440\u0436\u0430\u043d\u0438\u0435\u0442\u043e \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043a\u0430\u043d\u0430\u043b\u0438, \u043a\u0430\u0442\u043e \u0437\u0430\u043f\u0430\u0437\u0432\u0430\u0442 \u0441\u044a\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 \u043f\u043e\u0441\u043b\u0430\u043d\u0438\u044f\u0442\u0430, \u0431\u0440\u0430\u043d\u0434\u0430 \u0438 \u043d\u0430\u043c\u0435\u0440\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u0442\u0430.<\/p>","protected":false},"featured_media":2306,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"certificate-category":[10,9,12],"certificate-provider":[154,23],"certificate-skill":[140,138,155,146,52],"class_list":["post-2305","certificate","type-certificate","status-publish","has-post-thumbnail","hentry","certificate-category-ai-data","certificate-category-digital-transformation","certificate-category-marketing-growth","certificate-provider-american-marketing-association","certificate-provider-linkedin-learning","certificate-skill-content-marketing","certificate-skill-digital-marketing","certificate-skill-generative-ai-for-marketing","certificate-skill-marketing-strategy","certificate-skill-prompt-engineering"],"acf":[],"taxonomy_info":{"certificate-category":[{"value":10,"label":"AI 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